Qualifications designed for those entering or involved in Social Media and Digital Marketing wishing to gain a wide range of skills with potential to move onto more challenging activities. ITEC Tutors deliver a work-based framework designed to develop knowledge and skills, a real alternative to GCSE’s and A-levels. Employers provide the practical experience, putting those skills to the test in a real work environment.

SOCIAL MEDIA AND DIGITAL MARKETING

ADVANCED APPRENTICESHIP (LEVEL 3 ONLY)

ITEC’s delivery of Social Media and Digital Marketing aims to develop the skills and expertise which play a key role in ensuring businesses achieve a competitive level of efficiency and productivity.  Job roles may include Social Media Assistant, Digital Communications Officer, Search Engine Assistant and Web Site Content Manager.  Duties may include effective use of the internet to promote and market, utilise social media platforms, develop and manage content, identify and analyse issues, patterns and trends.

Employers provide the practical experience, putting those skills to the test in a real work environment.

Pick from either a Diploma in Digital Marketing or a Diploma in Social Media for Business.

dIPLOMA IN SOCIAL MEDIA FOR BUSINESS OR DIGITAL MARKETING.

Comprising of a number of mandatory units and optional units agreed upon by the learner, employer and ITEC’s tutor which may include:

  • E-mail campaign marketing
  • Content marketing
  • Search Engine Optimisation
  • Analyse and report data
  • Creating and optimising content for the web
  • Communicating using digital marketing/sales channels
  • Website Software
free optional courses:

Apprentices studying for an Apprenticeship in Social Media and Digital Marketing also have the option of completing the following courses with tutor support during off-the-job training and through independent study:

  • Online Marketing Fundamentals Certification
  • Google Adwords Certified
    • Google Adwords Fundamentals
    • Plus one of more of the following: Search Advertising, Display Advertising, Video Advertising, Shopping Advertising, Mobile Advertising
  • Google Analytics Individual Qualification

The Google qualifications can help to act as knowledge towards your Diploma in Digital Marketing or Diploma in Social Media as part of your apprenticeship.  If you would like to know more about these certifications then please speak to a member of our recruitment team.

FUNCTIONAL SKILLS
  • Maths
  • English
  • ICT
EMPLOYMENT RIGHTS AND RESPONSIBILITIES (ERR)
  • Contracts of Employment
  • Policies & Procedures
  • Equality & Diversity
  • Data Protection
  • General sources of information and advice
PERSONAL LEARNING & THINKING SKILLS (PLTs)

Modules within the Personal Learning and Thinking Skills criteria:

  • Independent Enquirers
  • Creative Thinkers
  • Reflective Learners
  • Team Workers
  • Self Managers
  • Effective Participators