Search Engine Optimisation (SEO) is one of the main pillars of Digital Marketing. It’s the foundation of your website’s success. Brands and businesses usually know the term SEO, but do they really know amazing benefits it can have on your business? SEO’s will definitely improve your website’s visibility online, but what are other benefits it can have on your business? Why does everyone hold SEO in such high regard?
These 3 reasons will provide you with some understanding and clarity, regardless of how big your industry is or the size of your business, as to why you need SEO to take your business to new heights.
1. SEO improves your organic reach online
If you’re using your website to attract customers, you need people to be able to find your business with ease. SEO allows that to happen. 75% of the worlds internet users use Google as their search engine and Google has a specific algorithm in place which dictates the strength of your SEO. In simplest terms; the stronger your SEO the more likely people are going to find your website.
If Google recognises the strength of your Websites SEO, they are more likely to boost your website’s rankings. This allows you to attract searchers to your website instead of your competitor’s website. In 2019, The top organic search result in Google has a CTR (click-through-rate) of about 31.7% and only 0.78% of Google users click results on the second page. And the only way you’re going to get on the first page of Google is with strong SEO.
2. Build trust with your target audience
The main target behind SEO is to establish the foundations to your websites success, effective user experience and the accessibility through your ranking on Google. All of that stems from the trust and credibility of your brand. Google’s algorithm is smart and always improving, it can see through the good and the bad content online. If your content is ranked in a high position on Google, the user acknowledges it’s placement and assumes its placement is warranted.
Ask yourself, If your website is ranked on the fourth page would you visit it? Or would you visit the site that’s ranked in the top 5? I know which site I’d visit.
3. The better the SEO the better the user experience
Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there. Google has learned how to interpret a favourable or unfavourable user experience, and positive user experience has become a pivotal element to a website’s success. When a customer visits your site they’re looking for something. If they can’t find it, they’re going to leave your site and go elsewhere. And Google doesn’t like that.
Having content on your website that engages your visitors and provides them with what they’re looking for is vital to the success of your website’s SEO. Finding what you’re looking for online provides you with a great user experience, which is all Google wants for its users.
If your business is lacking experience in SEO or SEO as a whole, we have a Digital Promotion for Business course that runs at our Middlesbrough office and our Newton Aycliffe office. If this is something that would be of interest to head over to https://www.itecne.co.uk/digital-promotion-for-business/ to find out more.